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Ridiculous demands
embraced. Unreasonable
deadlines welcomed.
Do anything long enough and you get to be pretty good at it. That’s true whether you’re a steamfitter, neurosurgeon or professional golfer. It applies to advertising creatives, too.
Years in this business have given me the opportunity to face some pretty tall orders from companies like MasterCard International, Eastman Kodak, General Tire, Citibank and other leading names. That includes challenges to scrap great ideas and come up with something even better. Or meet incredibly tight deadlines. A week. Over the weekend. Oh and there’s my favorite: “Can I see something in about an hour?” COPY CONTINUES.
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