Head: We are involved with an interesting older woman.

Copy: Oh, the stories she could tell you.

About wartime, the depression, even the roaring 20's. She's a beloved mother and grand mother. A retired business owner. She's lived through more presidents than she can remember. And seen her world change tremendously.

Needless to say, she's special to a lot of people. Including all of us at RG&E. That's why we offer a range of services tailored to the special needs of seniors. Large print bills to make reading and understand an RG&E statement easier. Quarterly billing to make payment more convenient. And third-party notification which will let a loved one know if a payment has been forgotten.

Know someone who could use some of these special services? RG&E is interested in helping. Very interested. Call today for more information.

Client: Rochester Gas & Electric

(Part of a multi-ad campaign written by David Rohr for Rochester Gas & Electric--Client of the former Adams Colway & Associates. Rohr has written RG&E advertising for all media and created the company's long-standing theme: "Service. Solutions. Satisfaction.")