Head: SOOTHES MORE ITCH FOR LESS SCRATCH.

Copy: A box of Nutra-Sooth usually costs a good deal less than a box of oilated AVEENO. But it also contains .65% more active ingredient (colloidal oatmeal). And it gives patients more easy-to-use, pre-measured packets - nine com pared to eight.

But that's just scratching the surface.

Nutra-Soothe Colloidal Oatmeal temporarily relieves itching due to dry skin, rashes, eczema, psoriasis...

Client: Brimms Inc.

(Part of a campaign written by David Rohr for Brimms' product, Nutra-Soothe--former client of Wolf Mansfield Bolling)