Head: SOMETIMES I GET CAUGHT SNACKING OUT OF THE UNFURLED PRO-PET BAG. BUT BEFORE I GET INTO TROUBLE I MUSTER MY BEST INNOCENT LOOK. THEN MASTER STARTS TALKING GOOFY AND PLASTERS ME WITH THOSE SLOPPY HUMAN KISSES.

Copy: Introducing New Pro-Pet Performance formula. One taste and your dog will have a hard time getting enough Pro-Pet, too. But that's okay. New Pro-Pet Performance formula has all the ingredients a high-energy dog needs to start a healthy, life-long habit. Stop in and pick up new Pro-Pet at your farm co-op. And keep open bags safe in your closet.

Client: Agway

(Part of a multi-ad campaign written by David Rohr for Agway--former client of the Rumrill-Hoyt)