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Click on one of the image slices below to see the complete ad

Sometimes I get caught
snacking out of the
unfurled Pro-Pet bag.
But before I get into
trouble, I muster  my
best innocent look.
Then master starts
talking goofy and
plasters me  with those sloppy human kisses

Introducing New Pro-Pet Performance formula. One taste and your dog will have a hard time getting enough Pro-Pet, too. But that's okay. New Pro-Pet Performance formula has all the ingredients a high-energy dog needs to start a healthy, life-long habit. Stop in and pick up new Pro-Pet at your farm co-op. And keep open bags safe in your closet.

Background

This ad was part of a series I created for Saatchi & Saatchi (Rochester) client Agway. The client was introducing a high performance, premium pet food brand wanted to convey the notion that it understood the mindset of animals to the degree it could really get inside their heads. It is quite possible that the headline is actually longer than the body copy in this ad. Anyone want to check that?